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Showing posts from 2014

Microsite: Is It Essential for Your Medical Website

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Working on a Microsite and developing it is a proven strategy and work for a number of companies and organizations of different niche. This includes ecommerce, banking and even health care. What does Microsite means? According to Wikipedia , Microsite stands as an individual web page or a small cluster of pages, which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or sub-domain. The Microsite intends to highlight a specific procedure, service line and product. You may use it to launch a promotion or enhance the awareness campaign in a way that a medical practitioner or a hospital website cannot. ADVANTAGES OF A MICROSITE Well, we are going to focus on the major advantages of a Microsite and how it help to make your medical website receive more impetus and gain more potential prospects (patients). Microsite Focuses on a Specific Topic Micr

Why Should Your Business Use Node.JS for Custom Application Development?

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At UIPL, we have been working on the most in-vogue technology to build scalable and sustainable apps. The developers who work at our lab shows great interest on this explicitly growing technology that comes up with more mavericks and cards by it s side to win the hearts of the clients for whom we design the products and the services. It was past two years ago that Node.JS has shown deliberate prominence and by now most of the people knows that Node.js is a software platform built on Google’s V8 JavaScript engine. It always prefers to use event-driven, non-blocking I/O model and a single-threaded event loop that allows the developers to have high application scalability and high throughput. Well, in the recent days we have been clubbing it with MongoDB and Express.js, which also utilize JavaScript. (MongoDB is a document-based NoSQL database) (Express.js helps manage the middleware of a Node application) Now the question comes why I am asking people to take up Node.JS

RSS Feeds and Sitemap Integration – Does it Matter?

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Today we are going to discuss about the two most popular internet marketing tools that have become must to help you increase website visibility. As a digital agency we are going to throw a detailed analysis on both the tools and would share how our SMEs provide help against these aspects. RSS Feeds RSS Feed optimization we know it is sounding fancy, but it is a simple task and we observe in every blog that runs on the web. RSS as we commonly call it also known as Really Simple Syndication. It is popularly a format used to syndicate contents around the web in a standard way. You will come across a number of RSS Readers that anyone can use to follow the multiple RSS feeds simply entering the website URL or specific RSS Feed URL in the Reader. If you website have a blog or a News Feed, you want to make sure that both the search engines can index them in a proper manner and that people can find to subscribe easily to those websites. Unified Infotech offers an easy to

Know How Your Users Think Before Redesigning Website

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This is no doubt and important to assess about how does a user think about a website before you sprang upon and go for a redesign. A customer on the wave behaves typically different when he or she goes to a brick and mortar store. Visitors on the web take a glance of each, scan some text and click on the link that catches their attention in the beginning. Most of the users come to a website to find something useful and clickable and after finding some promising candidates, user click. If they page does not makes an impression on the users, he or she simple takes a leave and continues their search process somewhere else. Look ahead and find how users think before you opt for website redesigning services : Users always appreciate quality and credibility. If your page comes with high-quality content, they are willing to compromise the content with ads and the site design. This is a valid reason for the website with high quality content to gain more visibility and

Website Redesign: 3 Reasons Customers Choose the Option of Revamping

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Redesign does not mean that you are going to change the whole website or the concept behind your business website. In fact, redesign is something different, it entails functional modifications that help your website to grow and assist you in a better way to reach out to the marketing goals.  As the years rolls out and we look on the graph of the process we seek to solve every year, we find that the website redesign services within our work floor is having a huge growth. Many of the customers want to give a new look to their website to make it optimized and restore the online presence. Here are a few excellent reasons, which shows that you need website redesign - Not Getting the Result That They Desire The most common problem that website faces is non-conversion of website traffic, due to lack of performing features, you might not generate result. A website is the bridge between business and the customer, hence the data should trend towards the goal. If y

10 Free Halloween Typography for Designers and Developers

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Halloween is almost knocking the doors and we have all started to deck up our homes and work place with different spooky themes. Similarly, the web world too has been moving with the trend as customers keeps on moving with request to revamp their website with Halloween characters. So, designers look for some great looking fonts as they are going to occupy the prime position in representing with the Halloween fever turned on. Well, we at UIPL have been looking after ideas and have come up with ten ravishing typography that can add sparks to the Halloween themed websites in 2014. Check out the typography our designers prefer to use the most among the bunch of fonts. They are great to use in the month of October, but if you want to lure customers for early shopping or offer discount coupons or invite them for parties, this fonts can make your design projects look great. All the fonts we have listed below are available free and designers can use them easily in their pr

Design Principles You Need to Tweak for Wearable Technologies

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SmartWatch, iWatch , Google Glass, Health-gears….gosh a horde of accessories that claims technology is taking sharp turns. Wearable technology is the new kid on the block and it aims to make life faster, smoother and easier. Well, the story of wearable dates back to the invention shoe computer in 1972 by the Eudaemons. Next, it was the Wearable Wireless Webcam in 1995 by Steve Mann’s Lifelogging experiments. Most recent in the launch of Google Glass, a groundbreaking wearable device, but it is still controversial. According to the latest statistics released in StrategyAnalytics , “Emerging Wearable Devices Market Will Reach Sales of 125 Million Units in 2017, as Developer Interest Increases Nine-fold.” As we see that in the upcoming year, more people are going to focus on the purchase of wearable device, so developers are running after the design of apps that can freshen up their life in a smart manner. Will the design principles of Smartphones or responsive

It’s Time to Make Your Online Shopping Site Holiday-Ready

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It is not possible to keep off people from shopping. Despite all facts and crazy about shopping, we find that people love to do shop in the last minute. Well, there are businesses whose sales-o-meter depends on the holiday sales, but waiting too long could be catastrophic. Ecommerce websites run by both online and offline retailers have to take advantage of the holiday sales, as many shoppers would prefer to gather information online before purchasing articles at a brick and mortar store. Smart retailers have started to prepare their websites and online marketing campaigns and initiated holiday sales. If your company has not started, then you are being. However, if you do not how to initiate a targeted sale in this peak season, let us break you down – Analyze your data from Google Analytics both present and past data and even check out the current data of your competitors to set a unique strategy. Become mobile that means you have to opt for a responsive

5 Tips to Launch Ecommerce Shoppable Video Campaigns

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Shoppable video is not something new it is YouTube’s effort to support the click-to-buy brands since January 2009. Despite having the ability to hit the market in a large manner, only a few brands and some online retailers have given a try to it these videos. Now it is a big question – are shoppable video a hit or a flop, or just underrated? Keeping all those queries in our mind, our Ecommerce Website Design team have chalked five successful tips to help the e-commerce website owners develop shoppable video campaigns and implement them with profits–            (The new TRESemmé Channel at YouTube) Give a Kick Start with Something Small This is not yet a proven method, but you must start with one video campaign, thus evaluate your website performance. WireWax comes with a free tool that you can use to experiment, add tags or links to any one of the YouTube videos. In order to obtain premium solution, you can work with YouTube directly just as MAC and TRES

Looking At the Features of CakePHP Version 3

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In the month of June CakePHP team launched, Alpha CakePHP 3.0 and they think that this version would be a game-changer. With time, there have been many options when it comes to PHP development and provides developers with a wide array of choices.  Until 2005 there were no PHP frameworks and developing object oriented coding approach in PHP was a challenge. After that, there was the launch of CakePHP, first ever PHP MVC framework, which came to being and continued to evolve and maintained a healthy market share for the PHP developers. In GitHub, we saw it tagged as the top 4 most popular PHP projects among 130,000 projects. Therefore, with release of version 3 hot out of the oven, CakePHP expects to remain in the lead and a major contender in the land of PHP frameworks as ecommerce website design finds it most useful and navigable as a framework. What is New in CakePHP Version 3? Let us find out what web development teams must look into this latest versi

HASHCORE Tool on Twitter Driving More Conversions with #Hashtags

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#Hashtags, the steering wheel for Tweets can bring 21% boost in customer engagement says Buffer. Most importantly, this boost is due to the specific topic that people follow or tweet, trending topics or app that pull tweet based on the topic shared. It is obvious that the business wants to embrace the power of Twitter hashtags,  but it is difficult to find the right tool to cater more engagement. Then you must try HASHCORE . Have HASHCORE Today If you do not want visitors to leave the website, you must try to HASHCORE. People who often get gaga over Twitter Tool use the hashtag #twittertools. HASHCORE is a simple tool that allows you to type the hashtag without linking to the Twitter manually. When user clicks on the HASHCORE, a nice pop-up shoot out in real-time for the specific hashtag assigned. Hashtag Window What can you do in the hashtag window? Well, in that case it allows you to do three things. Besides latest tweet on the specific hashtag, you can use the button

Get the Most out of Mobile App Development with iOS8

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Mobile is no doubt the most-professional tool for business irrespective of their size. This makes developers pay close attention to mobile operating system and their frequent updates. In the month of June, developers had set high anticipations about the release of iOS8 , which is going to get green signal in the upcoming months, probably by the fall season. Since after their last update, iOS8 hosts new features that would be able to redefine how consumers or businesses use iOS devices. Based on the hands-on experience, this update is most-abridged development to-date. With the launch of iOS8 new possibilities has opened up many opportunities for mobile application development . Therefore, if you are still on the waiting list and yet to decide whether to adapt the Apple’s change, we suggest you to modify the apps with Apples’ new OS. For that, you need to follow these six rules: 1) Closely examine every feature in the iOS8 update and identify those that could ease o

Automatically Enabled Pinterest Rich Pins for Shopify Merchants

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Shopify on 17 July announced about their partnership with Pinterest to enable Pinterest Rich Pins automatically for their Merchants.  Wow! That news is good for the Merchants. Rich Pins is going to make images even more shop-friendly. They would contain extra information right inside every Pin. Hey, Online retailers….grab this chance as Rich Pins are going to shower your customer with real-time pricing and stock availability. Which genres Shopify has introduced? Shopify has introduced five Rich Pins – Movie Place Recipe Article Product Few months back, when you used to look out for the option of setting Rich Pins, you had to add metadata to your site’s code and validate Rich Pins on Pinterest. Shopify partnered with Pinterest to make the process of adding Rich Pins easier and navigable for their merchants. However, now a simple upload of your product image to the shopping carts from the concerned pages will automatically publish as Rich Pin

Make Your Website Design Talk about Your Brand

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Website is the key tool to make your brand make the ultimate move in the digital marketing sphere. Website brings about branding is no easy steps. You have to take into account several factors before you join the crowd marketing through online branding. What turns your website into a crowd puller? What is the real essence of online branding? Clear-cut expression of quality through the website design Delivery of relevant information sought by the visitors Exceeding expectations of your potential clients User-friendly website Your website may be a simple online brochure. This means it main purpose is to provide useful information to your customers/visitors. If you can put a little effort to represent the information in a compact manner rather than keeping it cumbersome, you will convert more traffic Visitors who lands up at your home page must find the answer they need. People would not like to scrounge for clues over your website like a detect

4 Types of Social Mobile Apps with High Appeal in the Popularity Meter

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Social networks are the bandwagon or rather the 20 th century vehicle that restores the social animal in us. Not Facebook and Twitter alone there is a lot more apps that has been socializing or making social apps for us. With the acquiring of Whatsapp and Instagram by Facebook and Twitter by Vine, it dearth shows that something more interesting is going to happen in the social place driven by mobile devices with apps. This progress enabled us to separate the social space and provide users with social networks to streamline the purpose. Every social apps of today is exclusive and provide something unique to a segment of users. We have divided those people into four categories at our mobile application development company . Let us share it with our readers – Social Apps to Send Messages They belong to variety of genres – Some messaging apps allow you to instantly message to the friends in your contact list or emails. Such as Whatsapp Some allows you to create un

What Is The Cost Of Building A Mobile App? – Let Unified Help You Out

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How much does it cost to make a mobile app? We found this question in our FAQ section, and our developers have the right answer for all of them making queries. Making question on building apps is more like, how much does it cost to build a house? –Following that, your architect would like to know, do you need a mansion or a stack? What raw materials they must use? Do you need a custom home or a tract home? Just as building a house comes with many variable, mobile apps also have many variables. Let our mobile app development team help you out with the cost and the quotes on building a responsive mobile app. Beginning with Storyboards What do you want your app to do? We advise our client to storyboards their app, rather wireframe it. Wireframe is the blueprint. It is more about what things a user would like to see on your app, if they tap the first-menu selection. It is not the time to think about aesthetics rather craft the storyboard to capture functionalit

Github 2.0 Gets a Redesign on Their Window Platform

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Developers need to keep up with the latest version of every tool to make their project work compact, user-centric and updated. And when developers work on open source projects Github can be the most essential tools for them. Here is a scoop of the latest version release of Github for Windows platform from the news desk of UIPL .  Github released their new version 2.0 last month for their Window app. Unleash of an easy way to use Git and Github on Windows. This new version comes with a streamlined design, local features and some general speed improvements. What the web design agency must know about the latest release? - Web developers can directly download the new version from windows.github.com directly if you already have Github account on Windows. In 2012, Github launched their Windows app and made three minor improvements since then. However, this new 2.0 version is going to lease a new life to the app. Digging Some Details about the New Version 2.0 It

Google’s Web Starter Kit, Boilerplate for Multi-Screen Web Development- WHY

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Techcrunch on June 19 2014, shares that Google’s Web Starter Kit is a sheer boilerplate for the multiple screen web development. What makes them say so, since it is still in their beta stage? - Techcrunch share something that Google themselves claim –  Since a long time Google has been offering developers with a set of best practices to engage and promote modern web development . Techcrunch report that the Web Starter Kit is a similar boilerplate just like HTML boilerplate , and includes templates and tooling for launching multi-screen web apps to run them quickly. Google further affirms saying that those optimized templates and responsive layouts is going to help developers write multi-device web experiences. Essentially, it is going to recommend different implementation those Google advices developers for some time. Now they have turned out into a package of codes with necessary tooling to get your apps off the ground faster. At Unified InfoTech , our web

Yoast Takes On Google Panda 4.0, Blocking Your CSS & JS

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Yoast has been fixing websites hit with Panda 4.0 update. These websites lost around 50% of the search traffic in this latest update. They have regained, and surprising fact is that they restored their previous position in the search results. Sounds too good to be true, but Yoast did it. We found a post at Yoast bragging their intellect in driving away Google update evils from the websites.   It was an old industry friend Peter, who came by the Yoast office to help them out with their Panda stricken website iPhoned.nl. However, iPhoned.nl has been investing time in producing quality contents, and their site looks remarkable, so it surprised Yoast when they heard Google’s update claws has hit them. What Was The Issue? Well, Yoast analyzed that in Google Webmaster Tools, a new feature fetch and render introduced a week after they rolled out Google Panda. As for the case of iPhoned, they make money from ads and use a fair amount of scripts and pixels to load. Yoast comments

5 Font Management Features in CSS3

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At our blog, we strive to right some posts that will keep developers stay ahead in their process. We keep them informing with latest software release, technologies that perk up the realm or may be at times we share simple tips to rock their tasks.  Today, we are going to share some basic features related to fonts embedded in CSS3, just to give you a quick recap on the daily use of CSS3 in your project and make your work sharp and let it stay in-flow – We know that HTML5 provides basic support for font management, where we developers can specify bold, italics, underline, and other effects. CSS3 takes the support for font to an entirely new level. Well, let us dive into a few CSS3 artifacts related to fonts. font-family This property allows developers to specify the prioritized list of font family names and you can apply this property to almost elements and inheritance of all permitted types.   Example: body {     font-family: sans-serif, Helvetica, Verdana; } Explanation

Web Designers and Developer Need to Know SEO – Top 9 Reasons

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Web designers strongly oppose search engine optimization services . Not something new. Web designers love to elevate brand on a screen with an aesthetic design and communicate the idea to others. Mark this, when web designers try to pass on the message to other humans, it must access the cruel eye of a robot, as it does not understand aesthetics. But again, web designers have given up the path to please this so-called robot called SEO. We came across an article in WebDesign Ledger , which shares the top 9 best practices to make the web designers know what is SEO and how it can help them to keep their creation (websites) in track. We made a short summary and our own assessment to stop the designers from ignoring SEO. SEO - What Is It? SEO or Search Engine Optimization is a strategy to develop and improve your website so that it gets a pretty search engine rank. We know that the habit of the 75% of the searchers is to scroll the first page and look for the desirable co