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Showing posts with the label Digital Agency

5 Things You Should Check Before You Continue With Your PPC Campaign

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Do you think running an E-Commerce site is easy? The present trend of running an E-Commerce site to increase sales and traffic is a difficult job. PPC traffic is very important beside of your site’s SEO health and organic ranking. Your competitors are also doing a unique PPC campaign and being in the first three organic results today isn’t the same as a few years ago.  Pay Per Click (PPC) Pay per click is search engine advertising, is one of the most popular forms of digital marketing. It is a model in which advertisers pay a fee each time one of their ads is clicked by the user. It’s a great way to buy visits to your site. It allows advertisers to bid for ad placements in SEO sponsored links. It will work when someone searches on a keyword that is related to their business offerings. But before investing lump sum money, you need to pay attention to these five essential points that we notice many owners miss out. Do Your Research You must know what your c...

SEO for E-Commerce: What You Need to Know about Structured Data?

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Marking the product information using structured data to improve search result with rich snippets has long provided nice SEO benefits to a company’s product page. You need to add the structured data and provide an advantage over competing pages by giving some extra flair and thus boost higher click-through rates than the other results on the page. Rich snippets are no longer a luxury; rather they are one of the necessities for on-page SEO purposes. E-commerce sites are reshaping the SERPs as they take the advantage of the rich snippets. In order to remain competitive, it is necessary to jump on the bandwagon of structured data. As a Search engine marketing service provider we stress on the use of structured data, let us show you why you feel that it is great for your e-commerce website. Here come the SEO experts with their enriched knowledge on use of structured data in online e-commerce stores for better visibility. Why your e-commerce website needs structured data?...

RSS Feeds and Sitemap Integration – Does it Matter?

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Today we are going to discuss about the two most popular internet marketing tools that have become must to help you increase website visibility. As a digital agency we are going to throw a detailed analysis on both the tools and would share how our SMEs provide help against these aspects. RSS Feeds RSS Feed optimization we know it is sounding fancy, but it is a simple task and we observe in every blog that runs on the web. RSS as we commonly call it also known as Really Simple Syndication. It is popularly a format used to syndicate contents around the web in a standard way. You will come across a number of RSS Readers that anyone can use to follow the multiple RSS feeds simply entering the website URL or specific RSS Feed URL in the Reader. If you website have a blog or a News Feed, you want to make sure that both the search engines can index them in a proper manner and that people can find to subscribe easily to those websites. Unified Infotech offers an easy to...