SEO for E-Commerce: What You Need to Know about Structured Data?

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Marking the product information using structured data to improve search result with rich snippets has long provided nice SEO benefits to a company’s product page. You need to add the structured data and provide an advantage over competing pages by giving some extra flair and thus boost higher click-through rates than the other results on the page.

Rich snippets are no longer a luxury; rather they are one of the necessities for on-page SEO purposes.
E-commerce sites are reshaping the SERPs as they take the advantage of the rich snippets. In order to remain competitive, it is necessary to jump on the bandwagon of structured data.
As a Search engine marketing service provider we stress on the use of structured data, let us show you why you feel that it is great for your e-commerce website.
Here come the SEO experts with their enriched knowledge on use of structured data in online e-commerce stores for better visibility.
Why your e-commerce website needs structured data?
Improved Ranking
Google says that the structured data does not affect the page and its ranking even if this is completely accurate it simply applies to the structured data as an impact of the ranking signal. Well, the thing that Google does not address is the indirect influence of the rich snippets on the ranking ability of page. Rich snippets though have a direct impact on the click-through rates and bounce rates, both of which affect ranking.
Click-Through Rate
Well, the ability of the rich snippets to improve their click-through rates is not something new; this would rather allow an e-commerce business to own the click share of past SERPs. Since, few sites were doing it and your page might be the only one in the appearing result with a marked-up listing.
With many e-commerce sites adding up structured data, not having a marked-up search result can be detrimental for your website. The increase in the number of product related search queries, it has become essential to follow up with a structured data. Therefore, it is no longer about using structured data to improve the click-through rates, but more about not letting it kill your click through rate.
Increased User-Engagement
It helps to provide useful information to users before they actually click on the page that directly improves the quality of the visitors. If a visitor comes, to a product page, they may already know the price and rating of the product, they will be less likely to bounce and due to sticker shock or poor ratings. This can affect the rank of the page, as few visitors will bounce back to the SERPs, thus positively affecting the keyword ranking.
How you can prepare the structured data to initiate SEO for e-commerce website?
1. You have to make different assortment of the structured data you can use while marking up the product page and depending on the type of product, where you can ship it, the type of currency to accept and details of them you can locate at Schema.org.
2. Four main rich snippets that you must use include with any online product and happen to be the same that display with the SERPs.
  • Name
  • Aggregate Rating
  • Price
  • Availability
3. As soon as you implement these schemas on a product page, they will very likely display the marked-up information in SERPs if that page ranks for a related query.
Well, in order to implement these
  • You need to start by embedding the content about the product (name, price, reviews, etc.) between itemscope itemtype=”http://schema.org/Product”> and tags.
  • In the next step, locate the product name within that <div> section and put it in <span itemprop=”name”> </span> tags.
4. Well, you must follow that up with page that provides the ability to rate the product using a five-star rating system. If the site does not already have this functionality, it should have it immediately. You would see that most of the e-commerce platform offers this plugin or widget.
5. Assume that the page has arating system and users have rated a project, add another section to the code (inside the itemscope itemtype=”http://schema.org/Product”> section) so it contains the rating content. Mark it up using – itemtype=”http://schema.org/AggregateRating”>tags.
6. Make sure to tag the average rating with tags and the number of ratings contributing to that average with tags under the “Aggregate Rating” section
7. Create another <div> section that will contain the “Offer” mark-up, which includes the price and availability of the product. Format the price within the “Offer” section using tags.
Therefore, get started to reap more benefit within the beginning of the New Year and upcoming big shopping days. Make your website appear in the search result, easy to locate and gather more potential customer visits with structured data.



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