Does the Front Page of Your Website Design Have These Five Things?

You just get one chance in business to make an impression. It is true. Whatever you may do an offline or an online business, whether you are in e-commerce or simply own a brick and mortar store you need to have a website. As website is the tool to make an impression on your target customers.

When customer lands on your site, they must get a clear understanding of “who you are” and “what you do”. Statistics show that many small business websites lack the basics, which put them at the risk to lose a customer at one click.

Customer and business relationship is simple and based on trust. Now the question comes is your website friendly? If not, then you have to start looking at these five points. These are those signposts, which a website must possess to strike a goal in the very first impression before a customer.

As the leading web solutions company in India , we look after the website needs of our client on every specific detail. Therefore, here is a scoop of some points that we use to enlighten our clients on the do’s and don’ts of their website.

Contact Us Page:

As per a recent survey done by Chantilly, VA based local media house and advertising research company BIA/Kelsey indicates around 75% of the small percent websites do not have an email link on their home page. And most of them do not possess a phone number. Your site should have a clear mail link and phone number. If you also have a physical location, then you must consider the full address with the state and zip code, as well as Google map and directions.

Images Displaying Your Works

If you sell cookies or essential oils then your front page must have images of baked cookies or different bottle of essential oils. This is a basic need. However, most of the website does not consider it as an essential point and ignores the use of right graphics. Some at times uses butterflies or group photos of people or family or worse. Stay clear about the use of images and think twice before you make them spin, shake, or do anything that can be distracting to your target audience.

Setting up a Clear Navigation

The front page of your website should possess a clear navigation system either at top or down side of the page. Make sure the buttons are clearly marked with words that correspond to the content on your site and must help customers quickly find what they are looking for. You must consider using buttons for shipping options, FAQs and checking the background of your company.

At the same time, it is important to click on the links almost regularly to find out if they are in a working condition. If not then you must use Google Webmaster Tools to identify any 404 errors. Broken links does not only prevent the shoppers from completing their order placement, but also shows that you neglect your business.

Having an Email Signup Box

The best and effective way to encourage customer loyalty is the use of a regular newsletter. You must use a signup box on the front page of your website or ask your developer to put it up and offer rewards such as discount on a future order to anyone who submit his or her email address.

Using Social Media Links

In order to help your customer stay in touch with the use of your social media accounts is one of the important signposts that a front page of the website must possess. Have the social media buttons on the front page with recognizable icons linked to Facebook, Twitter, Pinterest or LinkedIn. Well, you can also use feed widgets to encourage instant follow-up as well push more of social media sharing from your customer profile.