5 Tips to Launch Ecommerce Shoppable Video Campaigns

Shoppable video is not something new it is YouTube’s effort to support the click-to-buy brands since January 2009. Despite having the ability to hit the market in a large manner, only a few brands and some online retailers have given a try to it these videos.
Now it is a big question – are shoppable video a hit or a flop, or just underrated? Keeping all those queries in our mind, our Ecommerce Website Design team have chalked five successful tips to help the e-commerce website owners develop shoppable video campaigns and implement them with profits–

          

(The new TRESemmé Channel at YouTube)

Give a Kick Start with Something Small

This is not yet a proven method, but you must start with one video campaign, thus evaluate your website performance. WireWax comes with a free tool that you can use to experiment, add tags or links to any one of the YouTube videos.

In order to obtain premium solution, you can work with YouTube directly just as MAC and TRESemmé, or you can also access their store-within-YouTube-channels or other shoppable video vendors such as WireWax or Pokeware.

                                                                     (The Gift: Shoppable Video from Levis)

Test Your Videos by Some Real Users
      

Just like trying out web usability test, you can pull some real people and ask them to help you out to observe the videos and generate their response. Test different approaches radically and observe user’s reactions to your shoppable videos. It would help you analyze from their behavior and reaction about how intuitive is your link, how usable are the features. Even it would help to find out how likely the customer would be to prefer the shoppable video to normal videos.

Have the A/B test on Your Site

You must ask the marketing people to develop both shoppable and non-shoppable versions of the same video and ask the developers to place it on the home page. Start measuring the engagement meter that comes straight from your video, exit rate and CTR to product pages.

                                                                                            (A/B Testing)

Promotion needs to be Simple Yet Unique/Appealing

After launching the video campaign make sure that you do not distribute it only through the YouTube channels, you need to spread it across other social media channels. Spread your video on Twitter, Pinterest, Facebook, and get your shoppable video distributed to affiliates, link it to the emails, blogs or feature it on the home page of your websites.

Provide Video Assets from the Existing Ones

You must try to develop an archive of the product videos that operates live on YouTube that would help to benefit user from getting tags with direct links to the products.

Six Simple Things that Tell Shoppable Videos Make Sense

Keep a tab on the following tactics to implement them as soon as you think about launching your next shoppable video campaign –

1. Cater existing contents with still images and turn those into transactional content marketing
2. You can easily map or make your online advertising more actionable and transactional
3. Try to create more engaging social media contents for affiliate marketing and PR campaigns
4. Concentrate on the launch of digital kiosks, pop-up shops and other non-physical stores
5. Try to eradicate the friction in the discovery process
6. Get more refine engagement metrics with your social media distribution, map conversion rates easily and ROI of content marketing

As a professional Ecommerce Website Development Company in India, we have been helping our client to reach the right target with A/B test and correct design. We help them place their ecommerce shoppable video with the right design and make results traceable. It is time to power up your normal videos to shoppable videos and bag potential leads today.