Know How Your Users Think Before Redesigning Website
This is no doubt and important to
assess about how does a user think about a website before you sprang
upon and go for a redesign.
A customer on the wave behaves
typically different when he or she goes to a brick and mortar store.
Visitors on the web take a glance of each, scan some text and click
on the link that catches their attention in the beginning. Most of
the users come to a website to find something useful and clickable
and after finding some promising candidates, user click. If they page
does not makes an impression on the users, he or she simple takes a
leave and continues their search process somewhere else.
Look ahead and find how users think
before you opt for website redesigning services:
Users always appreciate quality
and credibility. If your page comes with high-quality content,
they are willing to compromise the content with ads and the site
design. This is a valid reason for the website with high quality
content to gain more visibility and traffic.
Users scan texts. While
analyzing a web page, the users look for some fixed points or rather
anchor texts, which will be acting a guide on behalf of the entire
page.
Users look for instant
gratification. If a website is not able to meet user’s
expectations, then it is the designers who have failed to do his job
properly, and the company moves in loss. The higher the cognitive
loads and less intuitive navigation, then users are sure to leave
your website and look for alternatives.
Users never conclude with the
best choice. Users never look for the quick and easy way to seek
information, neither they scan page in a linear fashion while going
from one site to another, they prefer to go with the first reasonable
option. As soon as they find a link, it seems as it might lead to the
goal and there are fair chances to do so, and it can lead directly to
sales. So start optimizing.
Users have much faith in their
intuition. In most of the instance, we have seen that users
prefer to muddle rather than reading the information that the
designer provided. The basic reason is that the users do not care.
They believe in sticking to something if it works for them. It does
not matter how thing works as long as they can use the product or
service.
Users want to gain control.
Users want to have control over the browser and rely on the
consistency data presentation throughout our website. The users do
not want new windows to pop up unexpectedly as this makes them easy
to click the “back button” and leave the site. Therefore, it is
not a good practice to open a link in a new window.
So before you consider the website
redesign as a part of your new online marketing strategy, then start
analyzing your user’s behavior and map out what they need.
Comments
Post a Comment