Microsite: Is It Essential for Your Medical Website

-
Working on a Microsite and developing it is a proven strategy and work for a number of companies and organizations of different niche. This includes ecommerce, banking and even health care.

What does Microsite means?
According to Wikipedia, Microsite stands as an individual web page or a small cluster of pages, which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or sub-domain.
The Microsite intends to highlight a specific procedure, service line and product. You may use it to launch a promotion or enhance the awareness campaign in a way that a medical practitioner or a hospital website cannot.
ADVANTAGES OF A MICROSITE
Well, we are going to focus on the major advantages of a Microsite and how it help to make your medical website receive more impetus and gain more potential prospects (patients).
Microsite Focuses on a Specific Topic
Microsite help to give companies an opportunity to generate awareness about a particular service or product outside the other aspects of the main business. This is especially helpful if a company or a medical practitioner tries to steer their business in a new direction. For example if your business offers cosmetic surgical services such as Facelift, Liposuction or Body Contouring, a Microsite is ideal to highlight the cosmetic services to make patients aware of the new services available at your clinic.
Helps to Make Your Website Visible Online
Do you know a unique Microsite URL will help your patient to find your website easily it also helps your business to get the opportunity to rank on popular search engines such as Google, Bing and Yahoo.
Adds More Details about Your Practice
Do you know when a patient is looking online to research on a doctor or services provided and maybe a disease? He or she prefers to look for those sites that have engulfing information to share. If you can give access to your patients and more detailed information about the products and services that helps to improve patient satisfaction and keeps you engaged. Keep in mind what makes a good Microsite as it enables your site to achieve their main goals and purpose.
Shower You with the Ability to Have an Engaging User-Experience
It is vital to have an effective web presence and provide the right user experience so that your visitors can take action. Microsite would help you to turn yourself creative, test out user interaction and connect with your visitors in a better manner.
Microsite is the Most Cost-Effective Solution
Microsite as the name suggests is a small site that costs less to manage. Even though you know that they are effective in terms of promoting products after the content adds up, site undergoes optimization and takes less management than the main website.
Check out some of the cool and responsive medical website design solutions with UIPL and explore a new way for your medical practice. Get new patients and help your existing patients get a prompt service even in your absence.



Comments

Post a Comment

Popular posts from this blog

Popular Node.js Static Site Generators – PART 1

-
Image
Node.js continues to grow in terms of popularity and as a viable solution for the small and big web applications. Most of the talented developers who create node-based systems replaces some of the old guard software many of us stay aware. When it comes to CMS website design services , without any doubt we look for WordPress, prior to Joomla or Drupal. It is one of the active and reliable systems and allow people with little or no technical skills to create a website of their choice. Among the static site generator, you will come across Jekyll and Jekyll-based systems, which often the developers favor. Even at our work lab, we go for this option. Among the different static site generators that the developer favor when they look for lightweight generators to create blogs or informational sites. In this article, you will get the perfect overview of the three Node.js static site generators for all the JavaScript lovers out there. It comes straight from the Node JS Developers desk ...
Read more

Why Enhancing Customer Experience In Web Design is The New ‘Normal’

-
Image
  Before you confuse CX with UX, let us tell you that they are not the same. While UX is only about the site and how the users interact with that, customer experience is the entire matter of customer-business relationship and what kind of experience the customers will be having when they are conducting business with you. As it turns out, customer experience to some extent depends on the website too. The matter of CX is more important for success. And this importance is one of the reasons why you should be wanting to improve the overall customer experience of your website. From improving the website content to making the forms shorter, there are hundreds of ways you can change the customer experience quality a user can have on your website. If you are wondering about the benefits of improving customer experience, then you need to consider these factors- improving CX not only helps you to gain new ones but also retain the old and loyal customers, therefore increasing your revenue. Wi...
Read more

Web Design Trends You Must Follow in 2016

-
Image
“Nothing is permanent in this world,” this famous quote by Charlie Chaplin is true even in the world of web designing and development. With new inventions taking place every day or the other, and innovative thoughts taking centre stage, the era of following the traditional web designing rules is over. Rather, the trends are setting higher benchmarks in terms of website designing. The arrival of a new year has brought with itself some of the major trends that will set new paths in the designing arena. Whether it is about web design services in India or anywhere around the world, the trends will help most of the designers to take advantage of the latest happenings and help them design a website with the current updates that are happening in the designing world. Stock Photography to Replace Dull Pictures ‘Seeing is believing’ and that’s what the research done by 3M Corporation suggests. Visuals tend to process the brain 60000 times faster than text-heavy images. Though, over...
Read more