Automatically Enabled Pinterest Rich Pins for Shopify Merchants

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Shopify on 17 July announced about their partnership with Pinterest to enable Pinterest Rich Pins automatically for their Merchants. 
Wow! That news is good for the Merchants. Rich Pins is going to make images even more shop-friendly. They would contain extra information right inside every Pin. Hey, Online retailers….grab this chance as Rich Pins are going to shower your customer with real-time pricing and stock availability.
Which genres Shopify has introduced? Shopify has introduced five Rich Pins –
  • Movie
  • Place
  • Recipe
  • Article
  • Product
Few months back, when you used to look out for the option of setting Rich Pins, you had to add metadata to your site’s code and validate Rich Pins on Pinterest. Shopify partnered with Pinterest to make the process of adding Rich Pins easier and navigable for their merchants. However, now a simple upload of your product image to the shopping carts from the concerned pages will automatically publish as Rich Pins.
How Shopify Merchants Can Benefit From This Resource?
  • CTR of your website is going to improve for many merchants. Shopify believes that their merchants CTR would be more than 70% with Pinterest Rich Pins.
  • More discoverability of images for Pinterest owned curated categories.
  • Notification for your product price if you reduce it, offer a discount, or if you run a sale. Customers who repin your products would receive email from Pinterest notifying them about price drop or may prompt them to buy.
Therefore, Shopify Merchants are your ready to take advantage of the Pinterest Rich Pins. If you are a Shopify Merchant with activated Pinterest business account, then Rich Pins are surely going to bring in your product reach and you are sure to feel the effect on your bottom-line.
To create a Pinterest account with Shopify platform and to know more, click here.

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