How Augmented Reality Will Influence E-Commerce Web Development in 2016?

For all those, who are coming across the term ‘Augmented Reality,’ for the first time, here’s a bit of introduction. Augmented Reality makes use of digital camera and visual makers to identify the content and makes it easier to understand what is hidden beneath a particular graphical image.

Still not getting it?

To make things simpler, take the example of ‘QR Code.’ Whenever you come across such codes, there is a line that reads, ‘Turn on the camera of your phone and scan it over the code’ below a square shaped box. The concept that is used behind the creation of this unique function is what Augmented Reality all about. Now, the next question that might arise in your mind might be “How will it help in e-commerce web development?”

In order to find the answer to this question, we have adopted an easier way that will give you an insight about the way, Augmented Reality works and will make it easier to understand whether it really reap any benefits for an e-commerce website or not.

A Deeper Understanding Of how Augmented Reality Works?

In order to give you a more clear understanding about Augmented Reality, let us explain how it works. Let us take the example of an online apparel store here. Whenever anybody visits your website and picks up her desired dress, she can switch on the webcam and view how does it look on her. This means she can have a virtual trial of her garment and then take the purchasing decision sitting at a convenient location. There are many social plugins available, that integrate the e-commerce website with the user in order to provide them with a rich online shopping experience.

What Benefits will E-Commerce Derive from Augmented Reality?

1. The website can develop an emotional connection with all its customers as they will tend to come back to a website that gives importance to their needs and understand their requirements.
2. It will triple the name of the website and help it to make a brand.
3. Reduces the time between purchase decision and the actual sale, thus increasing the conversion rate of the website.
4. The convenience of trying out the product at virtual trial rooms.
5. With the help of advance techniques like geo-technology, the marketer makes it easier for the customer to select the product of their desired choice.
6. Marketers can easily collect important data of the customer while giving them coupons or incentives.

Why Augmented Reality Is Going To Rule in 2016 And in the Coming Years

One of the shortcomings of online shopping is that it never allows you to have a hands-on experience of the product which you are about to purchase in comparison to the traditional brick-and-mortar store where you can try every product. On the other hand, Augmented Reality enables the customers to try the product, have a look and feel of the product virtually. Hence, it is here to stay and will certainly prove to be a blessing for shopaholics.