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Showing posts from December, 2014

Microsite: Is It Essential for Your Medical Website

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Working on a Microsite and developing it is a proven strategy and work for a number of companies and organizations of different niche. This includes ecommerce, banking and even health care. What does Microsite means? According to Wikipedia , Microsite stands as an individual web page or a small cluster of pages, which are meant to function as a discrete entity within an existing website or to complement an offline activity. The microsite's main landing page can have its own domain name or sub-domain. The Microsite intends to highlight a specific procedure, service line and product. You may use it to launch a promotion or enhance the awareness campaign in a way that a medical practitioner or a hospital website cannot. ADVANTAGES OF A MICROSITE Well, we are going to focus on the major advantages of a Microsite and how it help to make your medical website receive more impetus and gain more potential prospects (patients). Microsite Focuses on a Specific Topic Micr...

Why Should Your Business Use Node.JS for Custom Application Development?

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At UIPL, we have been working on the most in-vogue technology to build scalable and sustainable apps. The developers who work at our lab shows great interest on this explicitly growing technology that comes up with more mavericks and cards by it s side to win the hearts of the clients for whom we design the products and the services. It was past two years ago that Node.JS has shown deliberate prominence and by now most of the people knows that Node.js is a software platform built on Google’s V8 JavaScript engine. It always prefers to use event-driven, non-blocking I/O model and a single-threaded event loop that allows the developers to have high application scalability and high throughput. Well, in the recent days we have been clubbing it with MongoDB and Express.js, which also utilize JavaScript. (MongoDB is a document-based NoSQL database) (Express.js helps manage the middleware of a Node application) Now the question comes why I am asking people to take up Node.JS ...