Proximity Marketing churning up Prospects for Mobile Applications

The Narrative so Far

Retail segment has been one of the most dynamic industries for a past couple of years. The advent of online shopping changed the demographics of this segment a few years back. With technology by its side, a lot of innovation was witnessed. Some of the most crucial elements of the retail segment have always been brand recognition, customer retention and reaching out to potential ones. While ecommerce did significantly influence these factors in the online space, physical stores were also essential in this regard. It is important to understand that there is a section of customers who still prefer purchases through brick and mortar stores only. Some even tally the product at these stores before making the purchases online. After having an initial and minor setback, brick and mortar stores are steadily gaining importance. One of the factors responsible is proximity marketing.

Proximity Marketing, a New Dimension

Proximity marketing is essentially location-based marketing that utilizes Bluetooth beacons for customer identification within a specific proximity of a store. It is a communication mechanism that provides relevant and personalized messages to customers on their Smartphones. It is a sophisticated and effective marketing tool that has better chances of actual sales conversion. This is due to the fact that customers are provided with promotions, discount, and product information that they are interested in. Within a store when a customer visits a specific aisle of products, information related to its new variants, offers, discounts and such like are sent as push notifications to the customer.

Advantages of Proximity Marketing

·         Increase in customer engagement that augments loyalty quotient

·         Higher conversion rates in terms of visitors to customers

·         Effective offline to online conversion

·         Improved customer experience

·         Cost effective and convenient marketing tool

·         Data and insights into customer behavioral trends

All in all, a complete marketing and sales system that is new age and effective for every business whether enterprise level or small firm.

Beacon Technology

Beacon technology has proven to be one of the most effective tools for proximity marketing. Beacon is a transmitter device that uses Bluetooth Low Energy (BLE) technology to identify customers and send out promotions to their Smartphones in terms of notifications. For this mobile applications play a key role in the process. Store specific mobile apps are required for the notifications.

Mobile Applications, an important element

Mobile Applications comprise of significant importance in proximity marketing and beacon technology. This opens up huge business prospects for any and every mobile app development company. The retail segment growing at a rapid pace and there is amplified inclination towards increasing customer awareness and targeted marketing. Mobile applications for specific stores that can interact with beacons for proximity marketing is popular and in high demand. It is expected to bring in opportunities for app developers working in every platform or framework. Unified Infotech, a prominent web, and mobile app development company has been providing its services for more than a decade.