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Showing posts from January, 2019

3 Top of the Line Tools for iOS App Development

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Ever since the launch of iPhone XS, the iOS segment has been in the limelight. iOS products have worldwide acclaim due to a number of functionalities. One of the prime elements of success for iOS is performance. It has a higher speed which is supported by better hardware and software integration. Due to this, there is an increasing demand for iOS apps. Development of iOS applications requires precision and high-end technology support. There are some popular and best in class tools that are actively used in  iOS app development . XCode XCode can be defined as a popular IDE (Integrated Development Environment) which has a collection of software development tools targeted at iPhones, Macbook, iPads, Apple TV and Watch. The developers are aided by integrated workflow for the complete iOS app development lifecycle. It is combined with the Swift programming language that eases the development process to a great extent. It hosts the Xcode IDE, Instruments analysis tool, Swift and ...

Proximity Marketing churning up Prospects for Mobile Applications

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The Narrative so Far Retail segment has been one of the most dynamic industries for a past couple of years. The advent of online shopping changed the demographics of this segment a few years back. With technology by its side, a lot of innovation was witnessed. Some of the most crucial elements of the retail segment have always been brand recognition, customer retention and reaching out to potential ones. While ecommerce did significantly influence these factors in the online space, physical stores were also essential in this regard. It is important to understand that there is a section of customers who still prefer purchases through brick and mortar stores only. Some even tally the product at these stores before making the purchases online. After having an initial and minor setback, brick and mortar stores are steadily gaining importance. One of the factors responsible is proximity marketing. Proximity Marketing, a New Dimension Proximity marketing is essentially location-bas...