Stop Killing Your Mobile Apps with Hopeless Assumptions

We keep on seeing companies and startups coming up every day they always proclaim that have come up with the best solutions for our daily needs. Do we really need them? Does it is able to solve the pre-existing problem or create something new?

We often feel distracted with the glitz and glamour that comes along with a good design. The interfaces and animations that is able to stark the user with their appealing look and masks the fact that the app serves no better purpose just like other pre-installed similar apps. When a product comes out in the market quickly with little or no research, based on mere assumptions of their target market, the result becomes complete opposite as you have gauged. If you do not optimize your website as per the research to fix the bugs, then at the later stages it becomes difficult to handle them.

Take the case of Facebook Phone, which died out of assumptions – Yes, the Facebook Phone, it is no doubt a great example to explain our views. Facebook with more than 1.44 billion users failed to implement UX research in their initial phase. After they have defined the functionality and major parts of the design, they took the decision to do the research on their own employees. Most of the major part of the product was based on the assumption that the users might need this product or service. Business need to take over the needs of users and consequently privacy took a back seat. What Facebook failed to realize was that features so offered were already there in the iPhone or cheaper Android devices.

Assumptions kill both creativity and design – You cannot validate a solution with the simple knowledge and information that you possess about the market. You cannot simply assume that warehouse workers need a quicker way to locate shipments for delivery so you design an app for the iPad. The technology ideas are nice, but what if one may fail to notice that everyone must wear their safety gears such as gloves. These gloves are not only bulky and provide a larger imprint for tapping, but they are not even compatible with the iPad screens. Well, in such a case the company must go out and buy expensive or customized gloves for all employees along with paying for your designed solution. It is huge for the small business owners if not the large ones.

When you conduct a user research too often you will be able to find the problem that you had drawn up in your head visualized and already drafted a solution, but it might not be the needs of your users at the current time. When you discover latent needs, you come upon problems that most of the experts might overlook.

They are quite close to their work. They do not have the same outside looking in perspective that we have when we consult them. This is the point when the gear starts turning into solutions that one would have never known otherwise.

A useful application can have a complex series of steps or load times to get a service done in an efficient manner. To the user it could be annoying and frustrating to complete a simple task for so long. The design should focus on the enhancement of a user’s routine rather than giving them a setback. The product should empower your user with satisfaction while they use the application. Good UX guided the power of user research to make way for a successful product created by facts and not assumptions.

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