Let Customers Have a Great User Experience on Mobile Apps

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Mobile does play a large role in the lives of the people. We live in the age of Smartphone and we cannot deny, at every step you will find that hands and pockets overloaded with iOS or Android mobiles or tablets. And that gave a toll to number of apps people uses daily.


With the creation of App Store and Google Play and other app marketplace, now mobile comes app maniacs. Even when you purchase a mobile the parent company, make sure to install the necessary apps to influence you for further downloads. This particular market is worth billions and still untapped and trying to make a living out of application.

However, developing an app is never an easy task and we have seen a lot of application that never considered at sub-par. This indicates that most of the apps have a low or mediocre user experience as compared to the ones that we are having on the Google Play and App Store today. If your company is planning to create an application, then ensure to create a great user experience. Experience matters for the success of your app.




Few factors that you need to consider when you create a mobile app includes –

Relevancy of the App

The most important factor in mobile app development is to consider an application with great mobile user experience. There are a few questions that you need to answer - Is the application something that you target users wants to have? If it is so then you must offer a better experience to what they are currently using. Relevancy is an important factor because the user needs to find a reason to use the application in the first place. This is a relevant application that you should meet and bring out the users expectation as well as provide a good user experience for the users as well. However, the application must be relevant to the business as well. Some ways will help you to assure the application is relevant with enough and relevant research. The mobile application development company makes research prior to tackle the expectations of the user. Besides that the potential users test the application developed so that it is able to provide a good experience.

Researching and testing the two parameters of success and you should take it seriously!

Being Simple Matters a Lot

An application with a great user experi9cne should have a simple interface. This is because unlike the computers, Smartphone they are actually task-oriented product. This indicates the application not to have too many features but focus on the main things that you need to do. In other words, the app needs to reduce distractions and empower the user to make sure that the target got achieved.

This also means that the business needs to prioritize the features that it wants to have in the application. The features will act as a guideline as to the things to do in the application. As such, this puts simplicity as one of the most important deciding factors in ensuring that the application is successful.

Optimization of the Apps (ASO or PSO)

Well optimization for the mobile devices can at times be a real headache as we have been witnessing many of our clients face same situation in the app development lifecycle. This is because the business puts simplicity as the key feature, and for that, you might need to sacrifice some functionality. However, some may even try to put as much as possible in the application to find those limitations such as - screen size, connection speed, input method.

You have to optimize your app performance so that the users can access the app as quickly as possible. Apart from that, you have to work on the design needs and work on the layout so that the developer can develop an app in it complements the variant screen size.

Finally, by the incorporation of these factors we at UIPL have witnessed remarkable change in the app development and app marketing rather the entire lifecycle from development to product marketing. This way an app will gather much moss compared to those who ignore the factor while developing their apps.

To develop android or iOS apps with UIPL click here.

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